Last week, Google released AdWords Editor Version 9.0, with some nice new features to help manage your AdWords accounts more efficiently.And with so many AdWords Editor benefits available, it’s easy to quickly see the value of being able to create an AdWords account in 75% less time compared to using. In addition to your normal keywords, you can also use the Select Duplicates button for negatives within the Duplicate Keywords view.The Negatives tab has been removed and replaced with a Positives/Negatives toggle button within the Keywords, Placements and Audiences tabs to allow easier location and management of your negative keywords.Here’s a quick run through of each of the new features and how they will benefit you as an AdWords account user: Improved negative keyword management: The main new features include improved management of negative keywords, a simplified Import CSV and Add/Update Multiple changes tool, a more specific system for targeting high end mobile devices and full support for Ad Sitelinks. To specifically target Android, iPhone, iPad or Palm operating systems for your adverts you can now target these in your Campaign Settings.Easily import Ad Sitelinks using either the Add/Update tool or import directly using a CSV/HTML or XML file, which can then be edited and uploaded within the interface.Beneath your normal ad, if you want to include Ad Sitelinks to pages other than your landing page (to promotions or more specific product pages for example), you can manage these within AdWords Editor 9.0. Download the newest version of Google Ads Editor.A new drop-down menu showing recently accessed accounts for easy identification.When using the Import CSV tool, it is now possible to import From File in addition to being able to Paste Text.Ĭhanges to multiple account and MCC management.You can now enter data with the columns in any order when using the Add/Update Multiple tool to save time, providing the appropriate column headers are assigned.Simplified Add/Update Multiple and Import CSV tools: AdWords Editor: This free, downloadable application lets you manage your AdWords account offline so you can easily make bulk edits to your campaigns. The option to sort and search for multiple accounts within Add/Manage Accounts. The new AdWords interface has a clean, fresh layout with reorganized navigation options and a streamlined data view. New features Dark mode With dark mode, you have the option to switch the UI appearance in Google Ads Editor from a light color palette to one with. The new navigation layout above features: 1. The option to select and remove multiple accounts, again within Add/Manage Accounts.The Toolbar, where you can open or add an account, download recent changes, check or post changes or view account stats. If you have not already upgraded your AdWords Editor, you will be prompted to upon logging in. Your accounts will all have to be downloaded again after upgrading as well, so give yourself plenty of time if you need to work on some larger accounts! Windows XP: C:Documents and Settings/Library/Caches/AdWords-Editor/Profiles/auto-backup The backup files will be saved to the following locations: If you have unposted changes that you will be using later then make sure you backup before doing so to avoid losing any work. When it comes to PPC ad campaigns, about 4 out of 5 businesses focus on Google Ads.Only 7% of search engine users will ever make it to the third page of the search engine results.Facebook advertising spend is expected to reach $25.56 billion by next year.Native advertising increases purchase intent by 18 percent.Native advertising was the fastest-growing advertising segment, with 35 percent growth, The vast majority of US native display ad spending goes to social networks, driven mainly by Facebook. native programmatic will represent 84.0% of all native digital display ad spending.Native ad spending is projected to increase to $41.1 billion in 2019.Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based.Advertisers are shifting budgets toward Amazon for Google search.Google’s cost-per-click (CPC) declining.Search ad budgets are predicted to shift to voice – Amazon’s Alexa and Google Assistant will play major role.Social Media Influencers is 71 billion market.COMPANIES WILL SPEND $80 BILLION ON SEO MARKETING.Worldwide digital ad spend is expected to reach over $375 billion by 2021.Digital marketing spend in USA to reach $146B by 2023 – Forrester.Global investment in advertising is forecast to grow by 6% year-on-year in 2020 to $656bn (£511bn).If you found this blog post useful please share it via Twitter, LinkedIn or ‘like’ it on Facebook.
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